Travel Updates:
LFC City Explorer is back on the road. Our running times are currently 10:30am, 12pm, 1:30pm and 3pm.

Get the Ultimate Shopping Experience at Liverpool FC’s Flagship Anfield Store

18th December 2018 / Latest News
get the ultimate shopping experience at liverpool fc’s flagship anfield store

If you consider yourself a Liverpool Football Club fanatic, you will no doubt be craving the opportunity to treat yourself and your kids with all the merchandise you can possibly collect. The club opened the doors to its new fan shop last year and it’s now bigger and better than the previous form.

So why is the Anfield superstore the best place to shop for any LFC supporter? Here are some of the best features of the new store.

Detailing the New and Improved LFC Superstore

Having celebrated its launch in August 2017, the new Liverpool FC club shop replaces the old shop which was housed within the stadium itself. The new flagship store is based on the corner of the Main Stand and the Spion Kop. Architects have designed the new structure to appear modern and innovative while taking inspiration from the expanded Main Stand as well as the original and current Kop.

At 19,500 square foot, the store is an incredible four times the size of the old club shop! With an ever-increasing demand, they have made sure to make the shop bigger and better in every way possible so as to accommodate an estimated one million fans each year. There are now 46 till points which is a staggering 130% increase, helping to reduce the checkout time for customers. Get your idol’s name or even your own name printed on your football shirt at one of 20 printing stations.

You can buy just about anything related to the club at this one store including exclusive products only available here. Get yourself kitted out with the latest branded clothing or pick up an accessory such as a football or even a Mighty Red replica. There is a VIP area where you can receive a personal experience when shopping for high-end items like signed frames and jewellery.

The superstore isn’t just a place for browsing the very products but has also been designed to make your visit an experience in itself. For instance, there’s the fan activation space which features a stadium-like seating area comprising of seats from the old Main Stand. The shop is booming on matchdays as thousands of fans from across the globe show their support – there’s even a DJ on-site playing music from multiple decades! On non-matchdays you can grab a few refreshments at the first floor cafe.

You’ve heard what it’s all about, but how does it look? Here are some of the best pictures from inside the store…

Images courtesy of

The Best Way to Travel to Anfield

Looking for the very best way to travel to Anfield? Then you’re in luck because our tour bus is the perfect way to get to the stadium. The LFC City Explorer hop on, hop off bus takes you around some of the best sightseeing spots in the city. The bus stops right outside the famous Spion Kop stand at Anfield so you can visit the fantastic superstore as well as tour the stadium you’ve always wanted to visit.

Buy Your Tickets Now

Bookmark our blog to stay up-to-date on future Liverpool FC content as well as all the latest news from LFC City Explorer. Don’t forget to follow us on Twitter and like our Facebook page!

The Best Way to Tour the Home of Liverpool FC
  • Visit LFC’s stadium in Anfield
  • See the best views in Liverpool
  • Live tour guide on-board
Book Online
All our vehicles are now wheelchair friendly. Please call 0151 933 2324 if you have any other accessibility requirements.

Our Partners

We work with some of Liverpool’s leading tourism organisations in order to provide the very best experience the city has to offer